- published 10 June 2024
- authorA’bidah Zaid Shirbeeni
Property developer Avaland is taking their latest campaign to the streets of Kuala Lumpur. The campaign sees transit advertising company Rodeo’s cars wrapped with advertisements aimed at promoting the developer’s new property development at Bangi.
In addition to out-of-home (OOH) efforts, the campaign will also run on online portal iProperty. The campaign will run for a duration of one month and was done in collaboration with Rodeo, iProperty and digital property marketplace PropertyGuru.
“Rodeo Car provides inclusive campaigns by enabling geo-targeting where we can have the ads appear at the right location and at the right time even though it is traditional media,” said Rodeo’s founder and CEO Valens Subramaniam when A+M reached out.
The geo-targeted campaign will target areas such as Bangi, Cyberjaya and Putrajaya, according to a LinkedIn statement by Subramaniam.
“Research shows that vehicle advertising stands apart from other forms of media because of its size, location and more. In fact, in one survey, 64% of respondents said that they noticed ads on cars more so than other forms of OOH,” added Subramaniam. “The best part is that it could generate approximately 30,000-70,000 daily vehicular impressions from just one branded car.”
